Ten questions about your own front door.
Stand where a customer stands and answer honestly. It takes a minute. Nothing you answer leaves this page. If you’re not sure, that counts as a no. If you don’t know, a customer doesn’t either.
Prefer paper? Download the checklist (PDF)
Answered so far. Count your yeses.
- 9 or 10 · Findable
- Your front door is doing its job. Keep it that way, and check it again in a year.
- 6 to 8 · Underselling
- The business is better than the version of it online. That can be fixed.
- 5 or fewer · The best-kept secret on the block
- Somebody nearby is choosing a worse business than yours right now. Start with an hour.
Where I’d start
Book the walkthrough Back to the curb
The result rides along in the email if you book. That’s the only place it goes, and only if you send it.