The plan, blank

This is the document you keep.

Whether or not you hire me. Here is its shape, empty, so you know what you’re getting before anyone drives out. Print it and walk your own curb with it if you like.

The plan

Business
Address
Walked on
Walked by

1From the curb

What a customer sees before they touch the door. The sign, the parking, the door, the room.

2From the search

What the internet says about the same place, pulled up while standing in it. Name and city, hours, phone, photos, reviews, the site, and what an AI assistant says when asked for what you sell nearby.

3What’s working

Don’t touch these.

4What’s costing you customers

In plain words, with what it’s likely costing.

5Worth fixing, in order

Each with a number next to it.

6Not worth fixing

Yet, or ever.

7The next move

One thing. Then the one after it.