The plan
01 · From the curb
What a customer sees before they touch the door. The sign, the parking, the door, the room.
02 · From the search
What the internet says about the same place, pulled up while standing in it. Name and city, hours, phone, photos, reviews, the site, and what an AI assistant says when asked for what you sell nearby.
03 · What’s working
Don’t touch these.
04 · What’s costing you customers
In plain words, with what it’s likely costing.
05 · Worth fixing, in order
Each with a number next to it.
06 · Not worth fixing
Yet, or ever.
07 · The next move
One thing. Then the one after it.